We’re excited to welcome Jared Lockwood, owner of Sandler Training, as a featured speaker for Synergy’s 2025 Sales Forum. With over 15 years of sales development experience—including a decade working with commercial HVAC companies—Jared brings a grounded, practical approach to building successful sales teams.

In this short video, Jared previews his sessions:

• Formula for Success – A framework for evaluating performance and creating an environment that supports sales success.

• Finding and Developing Sales Talent – Guidance for owners and managers on identifying, hiring, and developing strong salespeople.

• Gumball Prospecting – A memorable and actionable prospecting methodology designed to bring structure and results to your sales efforts.

“There should be some things that are immediately useful,” Jared says, “but also some thought-provoking and strategic takeaways that will stick with you beyond the session.”

Whether you’re in sales or managing a sales team, Jared’s sessions are designed to be immediately useful, thought-provoking, and actionable.

Learn more about Synergy’s HVAC peer group at: synergysolutiongroup.com/join