Sales success is not just about product knowledge, strategy, or relationships. A big part of it comes down to mindset.

At the 2026 Synergy Sales Forum in Chicago, attendees will hear from Matt Phillips, Founder & CEO of Matt Phillips Leadership Coaching, during an interactive half-day session focused on mental toughness, resiliency, and high performance in sales.

Matt’s session will challenge attendees to think differently about the mental side of sales and leadership. From handling rejection and overcoming self-limiting beliefs to staying disciplined and focused under pressure, the conversation will center on the habits and mindset that help sales professionals move from good to great.

“Sales, at the end of the day, is a mental game,” Matt shared in a recent video message to attendees. “It’s how do we make sure we’re showing up the right way, to make sure that we’re overcoming some of the limitations we’re putting on ourselves.”

The session will be highly interactive and designed to get attendees involved through discussion, peer sharing, and practical application. Matt emphasized that one of the biggest opportunities at the Sales Forum is learning from others who understand the same challenges and pressures that come with service sales.

The 2026 Sales Forum will focus on helping attendees strengthen the behaviors, communication skills, and strategies that drive long-term sales success. Topics throughout the meeting will include consultative selling, objection handling, value-based communication, AI in sales, teamwork, and client relationships.

The forum takes place June 14–17 in Chicago.

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Synergy Solution Group is an HVAC peer group designed for independent commercial mechanical contractors who want structured conversations around leadership, service operations, and team development. The Sales Forum is one example of how peer learning supports growth at every level of the organization.