Strategies for Recruiting The Next Generation

Millennials are no longer the youngest people in the workforce. How are you recruiting the next generation? In his quarterly column, award winning author and speaker Bob Wendover describes this transitional time we’re entering and gives tips, which are specific to our industry, to help connect with this new generation (often referred to Generation Z or iGeners). It’s more than just making sure your website is mobile-friendly to reach these young professionals. It’s about building your digital presence with videos and social media posts to reach a generation who respond to messages about inclusion, engagement, and job security.

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