Synergy Partner Spotlight
Synergy is spotlighting our Synergy Partners to help you get to know them a little bit better. We asked each partner some questions so we could learn more about them and their business.
Check out below to read all about Chris Arambula and Madi West (C-Level Strategy):
What originally got you interested in your current field of work?

Chris: I have always wanted the ability to give back to the business community. To be able to educate and provide affordable resources at a fractional level. To become the Advisory Board to help companies through their business life cycle.

Madi: Honestly, I fell into strategy work and then fell in love. I started out as a corporate trainer, but in order to help my trainees grow, I needed to help the company grow. Helping companies grow led me into organizational development, which became a natural transition to strategy. Instead of talking about how to grow the business, I focused on helping them define where they wanted to go. Once we had a direction, I reversed the process by helping them define how to get there piece and then how to implement it with their teams in the form of training. Today, I love getting to work on the full picture of a client’s success. It a holistic approach to solving business problems and that’s what I really love doing.

When someone finds out what you do, what question do they always ask you?

Chris: Can I afford your service? The simple answer is yes! Our team will work with you to understand the company goals, values, and vision to create a tailored roadmap that will lead you step by step on how to accomplish these goals with our Advisory Board by your side to help with the heavy lifting.

Madi: Can I pick and choose the help I need? Yes! Our goal is to be a one-stop shop for any support you need, as you need it. You can utilize the services you need and not worry about the rest, knowing that next time something comes up and your needs changes, we are just a phone call away.

What is the career highlight you’re most proud of?

Chris: Seeing my dream of educating and giving back to the business community come to fruition! It’s pretty freaking cool to be able to work with amazing people and companies and truly make an impact!

Madi: I don’t really have a specific highlight to share. I take the most pride in seeing the effect of the work we do. I am most proud of the clients who take the time to think through what they want for their business and then follow through on those goals. Seeing their success is what really makes my day.

What do you love most about what you do?

Chris: Getting to work with amazing people and companies from all walks of life! Empowering them through education, support, and experience.  And maybe a swift kick in the pants now and then if needed! 😉

Madi: My clients. I love meeting new people and learning about new business. And I especially love seeing the moments when a goal or initiative clicks with the client or a member of their team, and it’s like a whole new world opens up. Those calls are the best.

Who inspires you?

Chris: No one specific. People who lead by example and aren’t afraid to fail. Life’s greatest lessons have come from being knocked down with the relentless pursuit to get back up!

Madi: Business owners. Having run a company myself, I know just how hard it is to wear every hat, juggle all of the different demands on your time, and be continuously anxious about everything that could go wrong. I am amazed by the people who keep fighting each and every day for their goals.

What is your favorite thing about the area you live in?

Chris: We live in Salt Lake City, Utah, and our claim to fame is “The Greatest Snow on Earth.”  You can go skiing in the morning and golf in the afternoon!

Madi: Living in Salt Lake, I love that I can go shopping, see a play, or be completely alone in the mountains all in less than hour. There are so many places to explore and things to do.

What is your most prized possession and why?

Chris: When I was 10 years old, I was given a bamboo fly rod that was owned by my grandfather on my mother’s side of the family, who passed away before I was born.  The fly rod was hand-crafted in 1926 and was one of two that he owned.  The gift was more than just a fly rod. It was an introduction to fly fishing and my passion for the outdoors.

Madi: I have many things I would be sad to lose, but in terms of what I value most, I would say my relationships with my friends and family. While I am thankful for all that I have, I don’t think there is a physical object I couldn’t live without.

What is your favorite place of all the places you’ve traveled?

Chris: If you ask my wife, she will say Dubrovnik, Croatia. If you were to ask me, I would say either the Florida Keys or Belize fly fishing for tarpon!

Madi: London, England. I lived there for a year in college while I was studying theater, and it was a blast. I frequently tell my husband that when his company opens its London office, I am volunteering him to move. Alas, his role doesn’t make sense overseas, so it probably won’t work out for me.

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